Looks v’s Functionality, A user’s perspective, Using the most of the real estate, Think of the end result, Example online of Looks v’s Functionality
Every business needs a website and most have got one, but the majority are information sites only, they don’t actually serve any other purpose. And that’s OK if you want to be just like your competitors! If you want to stand out, you need a kick butt website that really sells you and your product. This course teaches you how to crush your competition and have a unique website that gets you new sales.
And that’s what you want, new customers. This course will help you get new customers and boost your profit.
You’ll learn how to design your home page to get users to take action. They’ll stay longer on your site, they’ll engage with you and really take time to look at you and your product.
We show you what to put where with real life examples so it’ll be easy for you to replicate on your site. Our examples show you the types of websites that sell and we'll walk you through every little feature so you can swipe and deploy them in your business niche tomorrow to make your website out perform your competitors every time.
This course shows you what to do and what not to do. And don't worry, you can use this course to either design a new website or simply make a few tweaks to your existing website.
It's an easy course to follow with bite size lessons on how to utilise the main real estate of your website and what you absolutely must have above the fold. Should you use a video for instance and what type of video you need.
And it's not all about sales! A big play that you need to make and your competitors won't be doing is building lists. This course shows you how to build an engaged list of people who you can sell to again and again and again.
What are the requirements?
- You don't need to have a website or be a web designer before taking this course. If you're interested in how to design a website that works and what should be included where then you don't need anything else.
What am I going to get from this course?
- Over 13 lectures and 2 hours of content!
- Plan a layout of a website that will out perform their competitors.
- Design a website that engages with more users
- Get more sales from their website
- Build a list of interested people to market to
What is the target audience?
- This course is for anyone who has a website or is thinking of building a new website. Whether you are building it yourself or briefing a web designer you need to take this course as you'll learn what to put where and why, to get more sales.
Knowing your customer intimately is the first step to easy sales.
Source a proper marketing web designer, Give them a decent brief, Get examples of sites that work, Meet with them and spend time on it, What do you want it to do?, How many pages?, What’s the language?, Is it your culture?, What images are you going to use?
We learnt a long time ago that effective website marketing is not rocket science and it just involves a lot of good old fashioned common sense.
To keep it altogether we use the Marketing Triangle, which you may have heard of.
It’s certainly not unique and we’re not claiming rights to it. It has, obviously, three elements and, no one element is more or less important than the other two.
Above the fold, What’s going to make a user stay, Most buyers visit 11 sites before they buy, Most sites are boring, People buy from interesting sites, What should be above the fold on your home page?, , Phone number, Call to action (CTA), A Lead Magnet (GIVEAWAY), A sign up box, A video, Elevator text, Testimonial
A desirable giveaway, Give away some value, Makes you different, Get a prospect to take action, To get information from a prospect, Turns them into a lead, Sign Up Box, , To get prospects information, To , emarket to them as a warm lead, Make it simple to start with, Email collection, Whwn do you ask for address, Build your database, Auto responder campaign,
Engaging, Personality, Trust, Tell users what to do, Enthusiasm, 2-3 minutes, Autoplay, Testimonials, , Social Proof, Trust, Don’t toot your own horn, Picture of person, Video
There’s nothing wrong with well edited home made videos. In fact they can be really endearing.
We recommend and camera that has the benefit of being able to accept an external micro-phone feed.
Sample Video Script (We’ve highlighted the benefits)
1st Impression, Headline, Sub Heading, 1st Paragraph, Make it interesting, Your style, What else should be on your Home Page, Social Media Icons, Instagram feed, More sign up boxes, Different lead magnets, Images, Industry Standard Logos
Gives confidence to buy, Makes it a no brainer, Protect yourself with the small print, Try it, Search Engine Optimisation (SEO), , Headline text, Sub headline text, Blog, Content is king, Relevant, Dynamic
Use White Space, Images – not stock, Readable font, Colours that catch the eye, Livechat…, , 24/7 help, Training, Never Miss a lead, Live example, Follow Up, , What’s your follow up?, Customer relationship , anagement (CRM), Campaign, Tracking, Plan, ROI, Ask about the best CRM systems to use